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With over 42,000 stores and 0.86% of the global e-commerce market share, BigCommerce is one of the outliers at the top of the e-commerce industry. A feature-rich platform with greater potential scalability than most alternatives, it’s a trusted platform used by the likes of:
So, what is BigCommerce, and what makes it different?
BigCommerce: The Scaling SaaS Business Solution
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BigCommerce is a highly customizable e-commerce platform known for its infinite flexibility. Users can run a store of any size, from a simple hobby shop to a billion-dollar global enterprise. You can pick from one of their plans or a customizable enterprise plan to get exactly the scale of service you need.
If you need anything specific in your e-commerce store, BigCommerce leaves many options open. A Google Shopping integration, open API, and many built-in tools can be adapted to any product seller’s needs.
Many of the features we’ve discussed are, to some extent, shared by other e-commerce platforms. However, BigCommerce stands out in a few key areas.
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BigCommerce is fully hosted, so getting started is easy. Your domain and hosting are covered from the start. From the start, you also don’t need to be worried about seasonal fluctuation or traffic spikes.
Instead, you don’t need to worry about fluctuating sales, as there are no transaction fees. With the right development, you don’t need to worry about the effects on your network bandwidth, either.
BigCommerce is known for its scaling-friendly structure. It’s a platform you can start a small business on and take all the way to the enterprise level.
This scalability is made possible by the open API strategy that BigCommerce offers, which we’ll cover in detail. But it’s also made possible by other decisions made by BigCommerce that are friendly to rapidly growing businesses. Unlike Shopify, BigCommerce does not charge transaction fees. When you grow, you keep the results of your work.
With BigCommerce, you have access to a comprehensive ecosystem that includes:
With all these at your disposal, you can create your own unique and hypercompetitive ecosystem.
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BigCommerce is often chosen for its scalability and customization. It’s an all-in-one platform where your own business’s work on it largely sets the limits. If you opt to not use WordPress, BigCommerce has the capacity to be a full e-commerce alternative.
The core of BigCommerce’s customization is its open API strategy. With a clear plan and skilled team, you can avoid the roadblocks that businesses on other platforms run into. You have full reign over storefront experiences and all backend customization.
For large B2B businesses, BigCommerce enables the complex solutions they need. B2B enterprises have large and fluctuating order volumes, various segregated pricing strategies, and more. The freedom to customize that BigCommerce provides means adjusting for complex B2B needs smoothly is always possible.
This customization is necessary for many B2B businesses. B2B buyers are more discerning than B2C buyers, with almost three-quarters willing to switch online stores if one offers better experiences.
With a skilled team, you can implement any features you need. Think of custom product catalogue systems and displays, segmented pricing strategies, complex loyalty rewards, and more.
For large businesses with many products, curating experiences is more important. Up to 40% of customers report abandoning a website because of too many purchase options.
On BigCommerce, you can customize your own solutions. You can set up your product display based on visitor behaviour, geo-localization, and other factors based on your market research.
If you want an easier option, you can also use BigCommerce for WordPress (BC4WP). That way, you can take advantage of all of WordPress’s resources. You get the benefits of BigCommerce either way, but BC4WP can enlarge your customer experience options with all the WP themes and plugins.
Lastly, BigCommerce gives you multiple paths to gaining competitive advantages.
All the customization options we’ve gone over add up to your ability to craft unique value propositions. If you’re going to use BigCommerce, it’s worth going the extra distance to offer targeted, unique experiences for your customers.
BigCommerce offers a full omnichannel service that provides many direct integrations and a few crucial partnerships.
The partnership between BigCommerce and Feedonomics, in particular, makes a large-scale multi-channel strategy possible. This partnership ensures your product catalogues are automatically updated across all your markets. When your BigCommerce-hosted store makes sales, those sales are reflected automatically in your Amazon, eBay, Walmart, Wish, and other stores.
The integrated selling and catalogue management saves your staff a lot of time. It can even save your business a lot of money that would be lost due to:
Feed optimization is also meant to unify your data governance. That way, your stock and selling activity are seamlessly tracked to minimize errors and ensure that your information is always up-to-date.
The other part of BigCommerce’s omnichannel strategy is its sheer scale. You can have the items on your BigCommerce store listed on more than 150 other channels. These include not only online marketplaces, but also social media platforms and search engines.
These marketplace integrations also include links between online stores and your brick-and-mortar locations. You can directly enable customers to order online and pick up at your locations. BigCommerce makes these kinds of features easy to implement compared to the more advanced ones we’ve discussed.